It doesn’t matter what level of popularity you have as a musician – internet marketing is important. Why? Billions of your listeners are constantly on the internet. This is basically where they get their information, knowledge, and enjoyment. If you’re there with them to take part in the online frenzy alongside your fans, you can be sure that they will remain faithful and loyal to you. Strengthening your relationship with your fans should be your ultimate goal and by being present on the internet, you can be sure to do just that.
How to Market Your Music on the Internet
1. Social Media is Essential – Social media is free, easy to use, and accessible so why not take advantage of it? If you’re thinking about the best ways to reach out to your audience, then this is it. Social media makes it possible to interact with your fans through direct means. You should know how it feels to have your music idol or any celebrity for that matter to talk to you, notice you, and interact with you. It doesn’t matter if it happened online or face to face – it will create a stronger feeling of loyalty and adoration in a person. Social media will allow you to communicate with your fans, answer their questions, and become a familiar person to them to help them get a better understanding of who you are and why they should patronize your music. Remember, music marketing is half talent and half personality.
2. Upload Samples – The great thing about being on the internet is that you have the option to upload samples of your work. Soundcloud for example is an ideal platform for those who want to provide tracks for their listeners. If you want to improve the performance of your Soundcloud profile, you might want to buy Soundcloud plays. Listeners will be more inclined to sample your music if they see that others have already done it. If you buy Soundcloud plays, you can increase the chances of your tracks getting the recognition they deserve. Remember though, if you’re working on a budget, don’t try to go all out as this could stifle your financial flexibility. Try to buy Soundcloud plays for your best tracks first and then allow fans and listeners to discover your other tracks on their own.
3. Advertise Live Shows – The internet is a great place to spread the word about upcoming shows and gigs. If you’re going to play at a new place in a few days, weeks, or months, opt to tell those on the internet about it. This will make it more likely for them to attend your show. Of course, it would be hard for them to watch you live if they didn’t know your had a gig to begin with. Upload posters of the event, ask your followers to share the news, directly contact those who you think might be interested – try it all! You can then upload photos of the show once the curtains have drawn so others will be encouraged to attend the next time you’re around.